Stäger Sport specialise in bringing only the highest quality sporting equipment to market.

Our Purpose

Stäger Sport has served New Zealand and Australian sportspeople, outdoors aficionados, businesses and Government agencies for over 30 Yrs. The company has a consistent vision to supply only the highest performance and quality products to the market. The company conducts nearly all facets of supply including design and manufacturing, importation, wholesale distribution, retail and consultancy.

History and Team

Hugh and Ruth Bradley formed Stäger Sport in 1988 by combining Hugh's passion for firearms as H.R. Bradley Gunmaker and Ruth's passion for the outdoors and her training in sales and marketing with the famous Swiss shoemaker Bally.


Now owned and managed by Joel Bradley, nephew to Hugh and Ruth, the company is based in West Melton Christchurch; right on the gateway to the Southern Alps.

A fifteen year veteran of the NZDF, Joel has completed multiple operational deployments. Joel holds himself to high standards of accuracy and clear communication. Joel is very experienced with firearms and has a special interest in precision shooting. He enjoys hunting, especially on the tops, and wishes he could make more time for it. Joel and his wife Danielle have two daughters. Joel conducts training with pillar brands such as Meindl and Blaser regularly to top up his knowledge base.
He is always keen to share his technical knowledge of our products, especially in guiding customers on to the right option for their needs.


Katie brought her retail experience and sharp mind to Stäger Sport in 2018 and is building the role of Firearms Customer Service. A keen hunter of all game, Katie will often be out in the field on her weekends. Moreover Katie is a eager bow hunter, enjoying the stalk and the sense of achievement that brings. Katie will be your first port of call for most enquiries and will ensure you are presented with clear information and prompt service.
Katie has set herself high standards in product knowledge and customer service and looks forward to an opportunity to serve you.

Laurie Bradley, Gunstock Maker: Laurie is a fine gun and walnut aficionado. He is capable of any gunstock related task ranging from the top end of full bespoke custom stock making to exacting client specifications through to altering, and re-finishing.
Laurie is our man for any customised alterations to stocks, especially shotgun fitting which is sometimes needed. Read all about Laurie at his website here.

Hugh Bradley, Gunmaker: Hugh's knowledge of firearm systems is unparalleled. With his fully tooled workshop and manufacturing facility Hugh can conduct virtually any operation including manufacture of new parts through to alteration or repair to metal components.
Hugh is our man for deep servicing, fault finding and rectification. Read all about Hugh at his website here.


Be sure to check out our other websites here: